by ben watson

As gold and silver prices have reached record highs recently, Idaho Falls–based 7k Metals has gained new attention. Rising global tensions and concerns about the strength of the U.S. dollar have led more people to invest in precious metals. As a result, 7k Metals has become part of conversations happening both around the world and at kitchen tables here at home.

Headquartered in eastern Idaho, 7k Metals provides gold and silver products to thousands of customers worldwide. The company employs dozens of Idahoans and has become one of the state’s growing businesses in the precious-metals industry.

Idaho is often known for agriculture rather than finance. Still, since launching in 2016, 7k Metals has steadily expanded its reach. The company has earned recognition from national and regional publications. Coin World, a major magazine serving coin collectors, highlighted 7k last year. In 2024, [Idaho Business Review] and [Idaho Falls Magazine] also recognized the company’s role in supporting the local economy.

The company’s growth has happened alongside rising precious-metals prices. In January, gold climbed above $5,000 per ounce, and silver rose above $100 per ounce—both record levels. Although prices have eased slightly, they remain high. This surge has increased demand for physical gold and silver. With a larger inventory than many local coin shops, 7k Metals is positioned to help meet that demand.

“The historic prices we’re seeing are driving more interest in gold and silver worldwide,” said Blake Davis, chief executive officer of 7k Metals. “We’re proud to be an Idaho company serving customers around the globe.”

7k Metals combines traditional precious metals with modern technology. One example is its SoundMoney platform. This tool allows customers to buy small amounts of gold and silver—starting at just one dollar.

Each purchase is backed by physical metal stored in secure third-party vaults. This means customers can invest without worrying about storing metals at home. Through the platform, users can track and manage their holdings online and choose to take physical possession of their metals if they want.

The company’s growth mirrors the growth of Idaho Falls itself. In recent years, the city has supported businesses with national and global reach. Factors such as a skilled workforce, lower operating costs, and nearby universities—including Brigham Young University–Idaho and Idaho State University—have helped create a strong business environment.

“Being headquartered in Idaho Falls has been one of the smartest decisions we made,” Davis said. “We operate globally, but our people and our culture are rooted here.”

As Idaho Falls continues to expand its presence in national and international markets, 7k Metals is doing the same in the precious-metals industry. The company’s story reflects a broader shift in eastern Idaho—from a region known mainly for agriculture to one that is increasingly connected to global commerce, including the growing interest in gold and silver.