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Road Trip’n
Massacre Rocks
Page 34
Go Wild
The possibilities are endless when you can
create and style your own denim jacket
Page 20
March 2026
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contents
PAGE 6

PAGE 10

PAGE 12


austin Crystal
PAGE 14

Hops N’ Paws
PAGE 16

PAGE 24

PAGE 38

PAGE 42

PAGE 44

PAGE 47

People wearing "Junior Zoo Crew" t-shirts gathered outdoors.
feature
Page 20

road trip’n
Page 34

On the Cover
photo by jayde mikenzie photography
editor’s note
Uh, Is The Water Tower Really Finished?
A portrait headshot photo of Brady L. Kay, a man with short, light-colored hair wearing a bright blue polo shirt smiling slightly; He is standing outdoors with a blurred city street and a brick building featuring a HOTEL sign in the background
Brady L. Kay
N

o parent enjoys calling their kids back inside after they say their rooms are clean, only to discover it’s not really true. It puts the parent in a tough spot, having to be the bad guy and make their child finish the chore they started.

I’m not looking to be the bad guy on this, but whoever was responsible for building the new water tower in Idaho Falls needs to be called back. Why? Because they need to finish the job! Am I the only one who thinks the large cement pillar overlooking our community is crying out for color?

Maybe it is just me, but take a second look and tell me our water tower isn’t in desperate need of a coat of paint. Intentionally or not, it’s now a symbol of our community. The lack of color leaves the tower looking incomplete and unwelcoming. The white top with the Idaho Falls logo is a great start, but cement gray for the rest of the tower makes it look unfinished. And let’s be honest, cement gray has to be the most boring color out there.

Publisher
Jason Harris

Editor
Brady L. Kay

Assistant Editor
Rebecca Blackson

Staff Writers
Lane Lindstrom
Steve Smede

Advertising
Kevin Malcom
Sr. Account Executive

BJ Denning
Sr. Account Executive

Production
Sandon Wixom

Creative Director
Laci Thompson

director of account management
Ellie Napoli

Circulatiom/IT DEPT.
Chuck Harris

CONTRIBUTING WRITERS
Kris Millgate
Susan Stucki
Karcin Harris
Cody Roberts
Andrea Olson
Katie Burke

NEWSSTAND SALES & DISTRIBUTION
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Discover Idaho Falls Parks & Activities Guide
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Idaho Falls Magazine is Published 12 times per year. ©2026 Harris Publishing, Inc. All rights Reserved. Reproduction in whole or part without permission is prohibited. Back issues are available at $5 per copy. Quantities are limited. Freelance and photography submissions should be addressed to editor with self-addressed stamped envelope. Queries preferred via email to brady@idahofallsmagazine.com Unsolicited manuscripts are discouraged. Please visit www.harrispublishing.com/idaho-falls for more information. Publisher not responsible for content of material submitted or advertising claims.

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MEMBERS OF
  • Better Business Bureau of Eastern Idaho
  • Blackfoot Area Chamber of Commerce
  • Community Magazine Network
  • Greater Idaho Falls Chamber of Commerce
  • Kiwanis Club
  • Museum of Idaho
  • Rexburg Area Chamber of Commerce
  • Yellowstone Teton Territory

Getting to Know the IFM Staff
What was your first vehicle?
BJ:
1979 AMC Concord
ELLIE:
2004 Honda Pilot
Laci:
Grandma’s Lincoln
Sandon:
80’s Subaru
Brady:
1967 Lime Green Ford pickup, Camper Special
Jason:
Honda Civic
Lane:
Chevrolet Chevette
Chuck:
Honda Civic
Kevin:
Pink and White 1960 GMC 3/4 ton Pickup
Rebecca:
1989 Toyota Tercel
Steve:
1984 Corolla Rust Bucket
around town

Electric Legends

Promotional poster for "Foreigner: Celebrating Fifty Years (1976–2026)" concert on March 25 at the Mountain America Center, featuring a list of their greatest hits in gold text on a black background
Rock fans in Eastern Idaho will get a night of classic arena anthems when Foreigner takes the stage March 25 at the Mountain America Center.

Formed in the mid-1970s, Foreigner quickly became one of the most successful rock bands of its era, blending hard-rock energy with polished songwriting and radio-ready hooks. The band is responsible for a long list of chart staples that continue to anchor classic rock playlists, including Cold as Ice, Feels Like the First Time, Juke Box Hero, Hot Blooded and I Want to Know What Love Is.

The current touring lineup delivers a faithful, high-energy performance built around those familiar hits, appealing to longtime fans as well as newer audiences discovering the band through decades of airplay. Known for tight musicianship and crowd-friendly pacing, Foreigner concerts are designed to keep the focus on the songs that made the group a mainstay of American rock radio.

The March 25 stop in Idaho Falls is part of the band’s ongoing tour schedule and adds another major legacy act to the Mountain America Center’s concert calendar.

For details and ticket purchases, visit mountainamericacenter.com.

illustration of a water tower
find Me
The old water tower is hidden inside each issue of Idaho Falls Magazine and the names of the first ten readers to find it will be printed in an upcoming magazine!
Once you find the water tower, email its location, your name and contact to brady@idahofallsmagazine.com.
events
March Events
6

Art After Dark Gala
Come to a glittering night of art and celebration at ART After Dark Gala, a Starry Night–themed fundraiser at The Art Museum of Eastern Idaho. Enjoy live music, a delicious catered dinner and drinks, and a silent auction filled with unforgettable art experiences. This is a dress-up, shine-bright kind of evening—so wear your fanciest attire and get ready for a truly magical night. Proceeds benefit TAM’s exhibitions and arts education programs. Advance tickets required.
Time: 6:00 – 9:30 p.m.
Location: The Art Museum

7

World Ballet Company: Cinderella
Step into the magical world of Cinderella. The beloved fairy tale comes to life in a spectacular Broadway-style production that delights all ages, blending humor, romance, and the timeless majesty of classical ballet. World Ballet Company’s Cinderella features a dazzling cast of 40 international dancers, over 150 radiant hand-sewn costumes, exquisite hand-crafted sets, and enchanting choreography by Marina Kesler.
Time: 7:00 p.m.
Location: Colonial Theater

faces of the falls
Large, bold white text reading "AUSTIN CRYSTAL" displayed against two shades of green rectangular backgrounds.
from farmer to firefighter to luxury home builder
by cody roberts
Growing up a farm boy, Austin Crystal never had the thought that one day he’d own a business, let alone three.

“I grew up on a farm milking cows,” Austin said. “We had a dairy for a little while. My parents divorced, and we lost the dairy, so we ended up living out on a farm in Rupert. I’d haul hay, move water lines, pick rock, stuff like that out on a farm. And I had a friend who lived down the road from us that we would milk cows with on a regular basis.”

Now, Austin’s claim to fame is owning Crystal Builders, a custom luxury home builder with around 160 houses built throughout Eastern Idaho. His trajectory wasn’t a straight path, but building always had its place in his life.

During the summers as a young man, Austin said he worked construction with his father. Then, while working a job in 2001, he saw the attack on the World Trade Center in New York City, and it affected him. His workmate told him he should be a firefighter.

business spotlight
four women stand around a small play area with dogs, artificial grass covered standing tables and a small fountain
Hops n' Paws

Not your average dog park

by karcin harris

L

ast summer, a unique establishment came to Idaho Falls, offering a place for dog lovers and community seekers to gather with friends, food, and fun.

Hops N’ Paws has a lot of elements rolled into one location: a dog park, a taphouse, a snackbar, live music, games, and events.

Co-owner RD Sortor said the space stays active throughout the day, with guests stopping in to grab food, enjoy a drink, or let their dogs play. In addition to daily visits, Hops N’ Paws hosts a rotating schedule of weekly and special events.

“On any given day, you’ll see people coming and going, but we also focus heavily on events that bring people together,” RD said.

on the riverwalk
More Than A Fish Tale
A close-up shot of a large, dark-colored sturgeon being carefully handled by two people in a water-filled transport tank during a wildlife relocation or education event
A

s most avid worm-chuckers and fly-flippers already know, the blue-ribbon fishing waters up the river are mostly closed until Memorial Day. Around the Riverwalk, however, the fishing is open right here, right now, and some of the opportunities might surprise you.

In addition to a few flavors of trout, our local stretch of the Snake is home to white sturgeon. Idaho Department of Fish & Game started planting these prehistoric monsters back in 2012 at the John’s Hole Bridge. Seven years later, they transported a pair of 25-year-old 7-foot specimens 190 miles from the Hagerman Fish Hatchery.

“Sturgeon can live to be around 100 years of age,” noted IDFG Fisheries Biologist Pat Kennedy when the fish were released in 2019. “They will likely be around for anglers to enjoy for another 75 years.”

Stocking numbers vary year to year, but several hundred sturgeon are planted between Lower Gem Dam and the dog park every year.

Side view of a blonde woman focused on sewing a denim garment using a black and gold sewing machine.
Go Wild
With Your Own Imagination
The possibilities are endless when you can create and style your own denim jacket
by andrea olson
D

o you have a denim jacket hanging up in your closet that you want to customize? You can bring that jacket to life to represent “your style, your story, and your confidence” with the help of a downtown Idaho Falls business.

Hollie Albertson is the owner of Wild As You, located at 545 Shoup Avenue, Suite 101. It opened in November last year and is a custom hat and denim bar.

“There’s a big table in the middle that’s called the ‘denim bar,’ and you pick a blank denim jacket, or you could bring in your own,” said Hollie. “I have a craft area that has a bunch of patches that you can put on your jacket. You can put ribbon on your collars or cuffs.”

Hollie said customers design a piece and then pin everything on it. She has an embroidery machine and typically puts the year the jacket was made in Roman numerals on the bottom of it. It’s assembled, stitched and completed by hand in the shop. No two pieces are the same.

women in business
Different Paths to Success
Running a business is challenging. Making a product or offering a service is just the first step, and success usually takes time and a little bit of patience. Each of these five women followed a different path to business ownership, and their reasons for starting are just as unique.
idaho falls magazine staff
Betsy Stevens standing behind a counter with vibrant floral arrangements, featuring roses, gerbera daisies, and hydrangeas, in a gift shop filled with plush teddy bears
Betsy Stevens
Staker Floral Owner
Last month, Betsy Stevens celebrated her 28th Valentine’s Day as the owner of Staker Floral, though she didn’t have much time to celebrate since it’s the busiest holiday for her floral shop. She estimates they had close to 400 deliveries over two days, the day before and on Valentine’s Day.

“Our busiest two days are Valentine’s, but our busiest month is May,” explains the shop owner. “That month we have Mother’s Day, Graduation and Memorial Day, so May is like a marathon and Valentine’s is like a sprint.”

Betsy was working at the INL government site when her mother, who had worked for the Stakers for years, heard the original owners were preparing to sell the business. At the time, Betsy was pregnant with her second child and did not like working so far from her children. She cashed out her investment plan at the site and jumped into the flower business.

“I was married for the first five years and then I got divorced, so I was always looking for a way to find a balance between work and my daughters,” recalls Betsy, who credits the shop for keeping her family close. “They came with me to work a lot, all three of them grew up here and they learned to love the flower business.”

I.F. welcomes a
new season at
Idaho Falls Zoo
closeup of penguin
A Spring Walk on the
Wild Side
I.F. welcomes a new season at Idaho Falls Zoo
by steve smede
It may not feel like we’ve had much of a winter. Whether our local zoo critters agree or not is hard to say, but either way, warmer days are bringing increased animal activity, budding trees and the welcome sound of kids laughing instead of lingering snow underfoot.

Mid-spring is also one of the best times of year to visit the zoo before summer crowds arrive and temperatures climb. For 2026, opening day is set for April 23.

If you’re a long-time zoo fan, you know the drill. For newcomers, get ready for an animal adventure right in the heart of our city by the river.

As in past seasons, exhibits cover a wide range of species, from North American wildlife to animals from other continents. Spring is an active season for many of them. River otters are often on the move, birds become more vocal and primates show increased curiosity as temperatures rise. The farm animal area is especially popular this time of year, offering up-close encounters that are both entertaining and educational for younger visitors.

road trip’n
Massacre Rocks
by steve smede
Weathered wooden wagon wheels with missing spokes lie abandoned in a grassy field. In the distance, a river flows beneath a line of rocky bluffs under a cloudy, overcast sky.
Where the Oregon Trail left its mark in stone
Okay, townies, looking for a spring road trip wrapped in a history lesson? Hop on I-15 south and set your co-pilot for Massacre Rocks State Park. The sprawling property flanks the shores of the Snake just west of American Falls. The atmosphere is quiet and wind-sculpted, its meaning revealed slowly through brush, relics, ruts and carefully placed words on ancient rock.
The park takes its name from an 1862 attack on an Oregon Trail wagon party near the river. Several emigrants were killed during a period of intense conflict between westward travelers and the Shoshone people, whose homelands were being crossed, altered and claimed at an accelerating pace. Interpretive signage throughout the park addresses the incident directly, while also placing it within a broader historical context that includes indigenous displacement, resource pressure and the realities of overland migration.

Visitors encounter strategically placed signage while walking among towering volcanic formations and along stretches of preserved Oregon Trail. The wagon relics and preserved ruts are among the park’s most striking features. Cut deep into hardened lava, they remain sharply defined more than a century and a half later. In spring, when light angles are lower and grasses have not yet grown tall, the ruts are especially easy to see and photograph.

three women laughing on couch while watching tv and eating popcorn
Cozy Up
by heather griffin
With A Comforting Movie This Month
Though it’s been an unusually warm winter here in Eastern Idaho, there’s no doubt that seasonal blues are still taking their toll on all of us. So, to keep you warm through the rest of this season; here is a list of ten comforting, feel-good flicks to put on while you cozy up on the couch. Grab a blanket, a steaming drink, a furry friend if you have one, and enjoy!
Matilda (1996)
Based on the classic children’s book by Roald Dahl, Matilda is full of adventure and whimsy. A remarkably bright child with an affinity for learning, Matilda’s genius is repeatedly overlooked by her tacky and neglectful parents. Then, when she’s old enough to attend Crunchem Hall Elementary, she’s tormented by the brutal headmistress, Ms. Trunchbull.

Her only escape is through books, and the kindness of her teacher; Ms. Honey. But when she discovers her brilliant mind is capable of so much more than she ever thought possible, she finally has a way to fight back.

in the kitchen
close up of a Cottage Cheese Oatmeal Blender Muffin with chocolate chips

Simple Cottage Cheese Oatmeal Blender Muffins

C

ottage cheese oatmeal muffins are a fantastic solution for busy mornings, and they’re so easy to make in under 40 minutes. Here’s a recipe that takes basic breakfast muffins and upgrades them with protein-packed cottage cheese and hearty oats.

It’s a quick and satisfying option that doesn’t require you to spend hours in the kitchen. These muffins would be delicious on their own, paired with your favorite spread, or as part of a complete breakfast with fresh fruit and a hot cup of coffee. Perfect for hectic weekday mornings or leisurely weekend brunches alike.

celebrate life
Vending Joy at Home and Around the World
by susan stucki
Three red Greater Idaho Falls Light the World Giving Machine vending machines are lined up along a red carpet in a brightly lit indoor space; A frosted, lit Christmas tree stands in the foreground, and gift boxes are visible on top of the machines
For months the Greater Idaho Falls Light the World Giving Machines team organized and trained for the debut of the service vending equipment in the Grand Teton Mall. Items needed by six local and two international charities were loaded into these machines upon arrival. While they prepared for these to arrive, many residents were strategizing how to earn enough money to share with people in need from these unique vending machines. Idaho Falls had the equipment for two weeks.

The 5th grade classes at Rimrock Elementary set a goal to earn enough money to push the button 777, which purchases one of every item, valued at about $1,450.00. Not only did they reach that goal, they reached it twice, earning nearly $3,000! These young students worked diligently to help people they would never meet. Hard work and remarkable creativity paid off. Babysitting, snow removal, making and selling caramel apples and chocolate covered pretzels, cleaning, and helping neighbors resulted in double their goal! Every dollar represented effort, service, and heart.

Beyond raising funds, the students gained something even more meaningful. They learned that many people in our world, and even in our own community, need our help. They learned that when we work together, we can make big things happen.

They learned that service, especially the kind that requires effort and sacrifice, changes us for the better. What a powerful reminder that even small hands can make a big difference.

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life of katie
Glow Up At Glow Hair Co
A story of rescue and redemption
Katie Burke, a woman with long, curly blonde hair, is seen smiling warmly; She is wearing a dark olive-green long-sleeved blouse top with lace detailing as she is standing against a dark green textured background
katie burke

You show up to one—or let’s be honest, ten—Zoom meetings looking a little rough, and suddenly you’re attracting all kinds of attention. Not necessarily the good kind. Clients start texting things like, “Ummmm I will literally pay for you to have your hair done because this ain’t it.” Or, in my case:

“Hey Katie, I have an appreciation gift for you. It’s with Glow Hair Co downtown. You can get a blowout, a cut, a style…whatever you need.”

Translation: “Please stop scaring the camera.”

And this, dear readers, brought sweet Morgan Sanders into my life, who might be the cutest thing ever created. Before we ever met in person, she sent me a text that said, “Send me your inspo!”

This took a few seconds to process (old people unite) but after a quick Internet search, I discovered “inspo” is short for “inspiration.” It’s a Gen Z word used in trendy, confident sentences by people who don’t need caffeine to survive.

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Thanks for reading our March 2026 issue!